tausend Rosen,
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The TV spot ÖLZ “Butterzopf” ranks among the top ten commercials of the year for 2013. In a joint event with the Advertising Research Association, the Austrian Gallup Institute presented the ten TV commercials that made the biggest impact on February 13th, 2014. The standardized method of the Gallup impact test is used to measure advertising success and is based solely upon market research data. The spot ÖLZ “Butterzopf” owes its good placement to its extremely likeable and memorable image of the intertwined braids of the two dolls.
