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The first step in this pro bono campaign conceived by the creative team BarylliGlasl and planned and realized by a tausend Rosen was producing the "Childhood Dreams" TV commercial.
The core of the new campaign for the Stiftung Kindertraum is the idea that every child has dreams, but that those of seriously ill and disabled children are simply different. The Stiftung Kindertraum specializes in making exactly such dreams come true and supports children who have not had the easiest start in life. Thus the dream of forgetting a debilitating disease for a day no longer has to remain a dream.
To make this possible, the Stiftung Kindertraum relies on sponsors and donors whose financial contributions allow the one or the other childhood dream, like going to the beach or Disneyland Paris once in their life, and many more, to come true.
We would like to extend special thanks to our partners and customers as well as our creative partner BarylliGlasl, Gruberhaus Purkersdorf, who made the filming locations available late into the night free of charge, Mediacom, who arranged for free ads with all the Austrian broadcasters and publishers free of charge. To the recording studio Blautöne Media GmbH, the magnificent speaker and actor Florentin Groll, and adb bilddatenmanagement for the free retouching and litho work, and of course, the Austrian private broadcasters who, starting this week, are airing the commercial for free.
In the next step advertisements will be placed and 8-sheet billboards will be put up. The campaign is supported by radio advertisements and online banners and ads. The entire communication is framed by targeted PR activities.
We are very pleased to be able to actively support the Stiftung Kindertraum by providing all of our advertising and communications knowledge in order to reach as many donors and major sponsors as possible.
