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Neuburger launches a new advertising campaign: Eating pleasure every day of the week!
The family business Neuburger revives the popular tiger commercial in a new version as part of this year's campaign. The special feature: This time, not only Neuburger, but also products from the vegetarian line Hermann Fleischlos are too good to share with the big cats. Together with the Mühlviertler company, the agency koeppel/ designed the new advertisement which shows for the first time that even on meat-free days you do not have to go without eating pleasure.
Highest quality and the finest flavor has always been the requirement of the popular Neuburger. The current advertising campaign builds on the spot from 2012 and now also presents the new line Hermann Fleischlos, for an equally enjoyable eating experience on meat-free days. The innovative mushroom-based vegetarian products are made from only the best organic ingredients, with absolutely no additives. The company has long been committed to a healthy and balanced diet in which high-quality ingredients come first, a fact that is once again illustrated in the spot. "Just like back then with Neuburger, we are taking new paths with Hermann Fleischlos and showing that it is not about giving up (meat), but about conscious and varied eating pleasure. Our two product lines complement each other ideally and we would like to show this with our new campaign," explains Hermann Neuburger.
koeppel/ and tausend Rosen Filmproduktion & Werbung GmbH are responsible for the concept and production of the advertising campaign. "The project was particularly exciting for us. For the last campaign we developed a very unique design and visual language for Neuburger. This time we had to integrate the new Hermann Fleischlos line so that it fits in harmoniously and conveys the same eating pleasure," adds Wolfgang Koeppel, CEO of the Linz-based creative agency, who continued the idea with the tiger for the part of the vegetarian line and implemented it with two tiger cubs. Like the first time, the actress and the animal actors never met in person. The white tigers were filmed in their own enclosure in Kernhof, Lower Austria.
About Neuburger Fleischlos GmbH:
Highest quality for over 80 years: Headed by Hermann Neuburger in the third generation, the family business in the Mühlviertel knew only one product for a long time - Neuburger. But a varied diet also requires a culinary solution for meat-free days. After years of research and development, Hermann and son Thomas Neuburger launched the product line Hermann Fleischlos, which represents an innovation in food production, in autumn 2016. For the first time in Europe a mushroom, the king oyster mushroom, forms the basis for a line of vegetarian products. In addition, only the best organic ingredients are used with absolutely no additives. Thus, the value and processing of the ingredients are the focus of both Neuburger and Hermann Fleischlos, for every day eating pleasure. For further information incl. shop finder, please visit: www.hermannfleischlos.at | www.neuburger.at
